#EveryDreamIsPossible

Do you ever feel like, "ugh, i wish someone would just tell me what to do everyday. Give me steps and I'll do them!"?
If you're an artist, you're probably dreaming of doing your craft for a living, rather than focusing on strategy and all the non-craft things you need to do.

Maybe you're even an action-taker like me, and once someone gives you a plan, you're all over it!

When I first launched my Land Your Dream Agent course, all the students were like, "OMG I love this course so much because I have all these tangible things to do!!" — That's when I realized, we all love tangible steps to take because it makes us feel productive, like we are moving forward.

And those tangible steps are actually really important. Because they lead to really cool results, duh!

Right now, I'm knee-deep in tangible strategic steps and I thought, "Why am I keeping this to myself?! I should share this so other people have more tangible steps to take, too!"

Duh, Erica. Duh.

*Wait, it's 2020, are people still saying "duh"?
Yassss, I do!!

As someone who has achieved an "impossible" Hollywood dream, I know, first hand, what it's like to live your dream and experience a level of joy you've never had before.

I want more people to experience this. More joy. More love. More happiness. More dreams achieved.

So I'm starting a movement. #EveryDreamIsPossible is going to spread the message by example.

And I'm going to show the tangible steps you need to take to make your dream happen.
watch me get a book deal, and
steal my strategy for your own big dream!
Over the past decade, I've worked on 39 television shows.
I've helped clients achieve their dreams and book over 20 TV shows and movies of their own.
We've started with nothing: no connections, no strategy, no "luck," no knowledge. And we've created massive accomplishments for writers, actors, directors, and 8 other crafts in this industry.

My clients have booked work on these networks:

You could say I've mastered how to achieve a
Big Dream. And I would agree with you!
Now, I have a new dream: to get a book deal and publish my new book.

And I want to show you HOW I'm going to do it.

I want to show you how I walk my talk, and how you can achieve your big dreams, too.


Whether your big Hollywood dream is...

  • TO SELL YOUR SCRIPTS
  • TO BE A SERIES REGULAR ON A TV SHOW
  • TO DIRECT FEATURE FILMS
  • TO BE A WRITER ON A SITCOM
  • TO TOUR AS A MUSICIAN
  • TO HAVE YOUR OWN TALK SHOW
  • TO BE A CINEMATOGRAPHER FOR TV OR FILM
  • TO BE A PRODUCTION DESIGNER FOR TV
  • OR ANYTHING ELSE YOUR HEART DESIRES...
It's all much more attainable than you may realize.
Even your wildest dreams can be yours.

Imagine how it would feel to actually do the thing
you love;
 to finally love answering the question, "So what are you working on now?"
The problem is that most people go about their Hollywood dreams haphazardly. 
When your actions are all over the place, your outcome is all over the place. 

It’s like playing pin-the-tail on the donkey: you’re being spun around a million times, and then you have to try to hit your target, blindfolded. 

How on earth are you expected to hit the donkey’s ass? Of course you get his eyeball! You’re dizzy as hell!
*Note: And by "donkey's ass" I mean your dream career. I know, one of my greatest metaphors of all time.
When you have a strategy for your Hollywood career, it’s like pinning a tail on the donkey without the spinning and blindfold: 10x easier to hit your target goal.
I'm going to get a book deal this year, and I'm going to show you every strategic move I make, so you can be more strategic in your own goals.

This dream may seem "crazy" to some, especially since I'm not a celebrity. But I don't buy any of those limitations. That's not how I live my life. And that's not how I built my decade-long career in Hollywood.

In Hollywood, we often have these 5 big fat hurdles in our way:

  • LACK OF A CONCRETE PATH
    TO FOLLOW
  • CONSTANT REJECTION
  • POWERLESSNESS: YOUR CAREER IS IN THE HANDS OF THE INDUSTRY GODS
  • NO ACCOUNTABILITY: IT'S COMPLETELY UP TO US TO TAKE ACTION
  • NEGATIVITY IN HOLLYWOOD: FAKE PEOPLE, LACK OF TRUST, CATTY CONVERSATIONS

So it's no wonder we are left feeling discouraged and stuck.
The sense of EMPOWERMENT for pursuing our dreams is really tough to keep up.

It's totally understandable if you're not exactly where you want to be yet.
I mean, look at this crap you've been forced to deal with!

here's the good news: 

Everything you’ve done has made you who you are, and who you are is the most important part of your work. Every feeling you’ve experienced, every disappointment you’ve lived through is part of your story and makes you a stronger, more talented version of yourself.

and the even better news:

The fact that you're going for your dream puts you in the top 3%. Most people never pursue their dreams. Most people never take that leap. Your life is fuller and richer simply by going for it.

I created #EveryDreamIsPossible with you in mind.

Because you deserve a way to pursue your dreams that's positive and empowering.

And you deserve to start seeing results now.
Here's how this works:

When you join the movement, you'll be invited into a private group where I'm going to share EVERYTHING I do each week to try to get a book deal. As I share strategies, you'll begin implementing them for yourself, as you pursue your big dream alongside me.

Here's a breakdown of everything you'll get:
Steal my strategy and use it for your own
Every week, I'm going to break down my strategy for you. You'll see what steps I'm taking, who I'm reaching out to and why, how I'm pitching, what other resources I'm using, and most importantly, how I'm implementing Inspired Strategy™.

While you may not be trying to get a book deal, your dream will require a very similar strategy. Let me lead you by example and show you things you should be doing every day for your career.

Steal my templates 
so you know exactly what to say when you pitch
As a member, you'll get access to my exact email pitches. You'll be able to see exactly what I say in my emails, and learn as I experiment with subject lines, tracking, body copy, etc. You can steal all my emails and use them for your own (and put them in your own voice, to tweak for your specific goals)!
Steal my spreadsheets
to keep you on target throughout the week
See how I map out my strategy of pitching, press, Inspired ideas, etc. I use spreadsheets to track everything I do, and you can take these exact spreadsheet templates for yourself!
See how I work through mindset because fears and doubts come up all the time, for all of us
Even though I'm confident in my ability to achieve this dream, I still have doubts and fears come up, just like you do. How I work through these is EVERYTHING and crucial to moving forward. See how I do it, and implement the same exercises in your own career. 
Witness a big dream unfold behind the scenes and see what it really takes
Success stories are great, but wouldn't it be oh-so-much better to see how those success stories are built? It's incredibly empowering to watch behind the scenes and take notes. Here you get to watch a big dream unfold in real-time and learn what it really takes to make it happen.
Be part of a movement and achieve your big dreams alongside me
This isn't just about me and my dream. This is about YOU. And your neighbor. And the friend you met in class. And your parents and your uncle, and anyone you come into contact with.

This is a movement. The #EveryDreamIsPossible movement where we're going to inspire others and make people aware that their dreams are possible, too. You're going to show them by example. Every week, you'll participate with this hashtag and inspire anyone who sees it. We're all going to achieve our big dreams together.
The most high vibe, movement community because environment is everything
We'll have a private Facebook group just for members of the movement. These are people who care about making an impact and inspiring others.
EXAMPLE GOALS YOU CAN ACHIEVE BEING PART OF THE MOVEMENT:
  • SEL A SCRIPT
  • GET AN AGENT OR MANAGER
  • BOOK A TV SHOW ACTING ROLE
  • GET A PRODUCTION JOB ON A TV SHOW OR FEATURE
  • GET A JOB IN YOUR DESIRED FIELD
  • BOOK A LEAD IN A FEATURE
  • DIRECT AN EPISODE OF TV
  • MOVE UP TO THE NEXT LEVEL IN YOUR FIELD
  • MAKE VALUABLE CONNECTIONS WITH PEOPLE IN YOUR FIELD
  • ...ANYTHING YOU DESIRE!
And the best part is the ripple effect of inspiration as people all around you watch you go after your big dream. Thousands of people are going to learn that #EveryDreamIsPossible, because of you.
Meet Erica Wernick,
Hollywood's Success Coach
my own hollywood journey started out bumpy, to say the least.

After moving from Philadelphia, with a dream of designing graphics for television, I booked my first TV show within 2 weeks. 

I know, pretty crazy, right?!

But that show was cancelled after 12 episodes and I couldn't book another one for an excruciating 9 months. It was the hardest time in my life—I became depressed, and dodged all phone calls and texts. My self worth plummeted, and I constantly questioned whether or not I deserved my dreams.

Can you relate at all? I think we all ask ourselves that question at some point during our time in Hollywood. 

Now, looking back, I can see that those 9 months were a lesson. At the end, I booked the show "Glee", and my career took off from there. I'm proud to say that I've worked on 39 television shows, and a few films. I've worked on every major studio lot, and almost every major network. But none of it would have happened without those awful 9 months. 

Those 9 months forced me to crack the code. It challenged me to figure out HOW to make my dreams happen, even during the darkest of times. And now, I can quickly spot why people aren't where they want to be. It's like X-RAY vision, but not quite as sexy!

It has seriously been INCREDIBLE to live out my dreams as a Graphic Designer for film and television. I want YOU to feel this incredible, too.

this movement is perfect for you if...
  • You are fully committed to your Hollywood career
  • You are super passionate about your dream
  • You're ready to hyper-focus on one goal at a time, in order to get the fastest results
  • You haven't reached the level of success that you'd like yet
  • You're open to feedback so that you can tweak your approach and finally start seeing results
  • You're willing to try new things
  • You're ready to FINALLY live the dreams you deserve
  • You're willing to put in the effort it takes to make things happen
  • You are a go-getter
  • You're ready to take action every week
  • You dream of making a difference in this world and impacting people's lives for the better
This movement is not for you if...
  • You're looking for a get-rich-quick scheme / success overnight
  • You're not interested in making an impact through your work
  • You're not willing to put in the effort required to really make things happen
  • You're not open to trying new things
  • You're not 100% committed to your dream
  • You're lazy (unless you just need a kick in the butt, and in that case, you're perfect for this!)
ERICA'S WAY OF WORKING IS UNIQUE AND DIFFERENT
Working with Erica for the past 2.5 months has been life changing. Erica’s way of working is amazing, unique and different.

She encourages me all the time to do the scary thing, and in this industry, the scary thing can be as simple as emailing a casting director. I’ve been told for my whole career, that you can’t annoy them, or send too much, etc., but through working with Erica I have learnt, that if it feels right, do it. They are just people after all.

I am so grateful to have hired Erica, and even though I’m across the other side of the world, we have been able to create an amazing, high vibe, incredible life for myself and she has also helped immensely with my US career and guiding me through gaining US representation and work!!!
anna patch, actress
will it work for me?

My results, and the results of my clients are not typical. Because typical people do not put in the work.


The techniques you'll learn have worked for designers, cinematographers, musicians, special events coordinators, writers, actors, life coaches, and more.


It doesn't matter what your age is, your dream is, your experience level, or even your career field. And with the added bonus of the stellar community, you can totally do this! Like anything, you'll get out of it what you put into it. 
can i afford it?

To make this movement as affordable as possible,
you can join for a low monthly fee and get in at the founding member price! You can also cancel at any time (with 30 days notice).


The best part about investments, is the RETURN! Think about the Hollywood career goals you want to pursue in this program. 

OK, got it?

With most of your goals, you'll make enough money to cover an entire year of membership!


Can we also take a minute to talk about Soul Cycle?!
I'm a spinner, so I've looked into booking a month of classes. An entire year of this movement is less than ONE MONTH at Soul Cycle!

Which legit, blows my mind.

Ok, even if you're not into spinning, there are many other workouts in LA that have a similar price tag. But we do it because we want to take care of our bodies. We want to be healthy and fit and strong.

What about your career?
Do you want to have a healthy, fit, strong career?
If, 6 months from now, you were working your dream job, what would that be worth to you?

It's your livelihood.
here's everything you get:
  • MY STRATEGY PLAN: See the exact steps I've laid out to get a book deal and how you can use the same plan for your next goal!

  • MY EMAILS: Get the exact emails I'm sending for all of my pitches to agents, publishers, press, + more so you can use as a template for your own pitches!

  • MY SPREADSHEETS: See how I track everything I'm doing and what information is pertinent by stealing my spreadsheets!

  • ​MY MINDSET WORK: See how I handle fears, doubts, and limiting beliefs that come up as I go through this process. Use the same exercises I use, so your mindset hangups don't hold you back.

  • WITNESS A DREAM BEHIND THE SCENES: It will be nice to read my book when it's done and out there, but it will be so much more helpful to see this dream unfold in real-time, so you know exactly how it happened (and how you can make your dreams happen, too!).

  • BE PART OF A MOVEMENT: This isn't just about me. This is about you and all the people we're going to inspire with our hashtag, #EveryDreamIsPosssible. This is about impact, and you're going to be a part of it!

  • ​COMMUNITY: We'll have a private community full of people who also want o make an impact and inspire others with their work. We'll be swapping strategies and supporting each other. Because environment is everything.
I'm in development with a known writer!
I chose to sign up with Erica because I knew I was playing it safe with my career choices and decisions. I knew I needed someone to keep me on track and push me to take bigger risks. 

Erica also encourages you to think bigger and that anything is possible. Because of her ideas, I cold emailed a talented writer who just came off a huge box office hit because I wanted to work with him. To my surprise he wrote back, was interested and now we're developing a feature film together. I don't know if I would have done it without being inspired from my coaching calls with Erica. Working with her is so helpful!!
Nicole weider, actress

special vip option!! when you join vip, you also get:

Read Erica's book
before anyone else! 
Each month, as I write the chapters of my book, I'll share them with you! You can read them before they are even seen by a publisher! This is the ultimate VIP access to the best book Hollywood has been waiting for. This book will inspire you and help you transform your career from the inside out.
A coaching call
with Erica!
You'll also get one 45-minute private coaching call with me! Considering my coaching program is $10,000, this is a STEAL!! We can strategize about anything you're working towards, and clear out any limiting beliefs that are keeping you stuck.
frequently asked questions:
so, is this a membership?
Yes! Whether you join the basic plan or the VIP, you'll commit to three months up front, and then it will go month-to-month. You can leave any time after the initial commitment, with 30 days notice (but obviously, we hope you stay for the journey!).
can I join later?
As of now, this is the only time you can sign up (doors close on Friday, February 14th). We may open up membership in the future, but as of now we don't have those plans.
what if I don't want a book deal? how will this help me?
Every dream in Hollywood requires pitching, cold contacting, dealing with rejection, achieving something some people don't think is possible, marketing yourself, and taking risks on a daily basis. Those skills are invaluable and you'll be learning exactly how I do all of those things. It doesn't matter what big dream you're going after, you need these skills, and should be implementing them every week.
when does this end?
When I get a book deal! I can't put a true timeframe on this because I'm open to all possibilities. My goal is to get a book deal by the end of 2020.
Also, I feel like we should have a party when I get the deal. Who's in? I'll host a celebration for all who are with me in the end!
how will the templates, etc. be delivered?
Everything is going to be delivered in our private Facebook group. I'll most likely share Google Docs so you can literally copy and paste. All of my spreadsheets are Google Docs (that can be converted to Excel if that's more your jam). I'll be sharing a strategy breakdown every single week via posts and live videos, whatever makes the most sense that week. I'll also be sharing in real-time when things happen!
Do i get any content right when i sign up?
Yes! I've already been working on this strategy for a month, so you'll get a month's worth of strategies, templates, and spreadsheets. I'll deliver those on Monday, February 17th via our Facebook group.
Do I need to live in los angeles for this?
No! You can be anywhere in the world! These strategies are not specific to LA, they can be applied anywhere, any time, to any craft.
what is this "movement" thing?
I'll explain more once you join, but essentially, you'll be going after your big dream alongside me, and using the hashtag #EveryDreamIsPossible as you take action. My goal is to inspire thousands of people to go after their own dreams and to let them know that every dream is possible.
our time is now.

Join the movement and inspire others
as you achieve your dreams!

If you do what you've always done,
you'll get what you've always gotten.
Tony Robbins
refund policy
 On a scale of 1-10, with 10 being the highest, how committed are you to achieving your dreams?

If you're a 7 or less, this program isn't for you.
If you're an 8 or above, you're going to love this being a part of this movement.

This movement centers around commitment, but if you absolutely hate it, you can leave at any time. You won't get money back for the months you participated, but you won't owe money for the months after you leave.

That being said, this isn't a movement where you dip your toes in the water to see how it feels—this is a movement where you dive in deep, and start LIVING the career you've been dreaming of.

If you fully participate and give 100%, you're going to be in a completely different place in your career than you are right now. It's going to be BEAUTIFUL!!

erica is not only an expert in her field, she is a safe place
I first ran across Erica on Facebook, like in a Facebook ad. “How to make it in Hollywood without ever needing a lucky break.” I was intrigued but I also thought… what is this? My response, honestly, was equal parts skepticism - and hope. Who is this person? Is she a scammer, a gimmick or guru?  Like most of us, I believe in lame until proven awesome. — So, I chose to listen to her podcast and even have a discovery session and you know what? In doing those things something... resonated… some stuff shifted for me, internally, something changed and it felt profound.

Now, that I know Erica and I have worked with her I can say that while she may actually be part magician, hypnotist, and healer - just kidding - no really, I do, I do feel that she is — I can tell you - 100% for sure that she is sensitive and kind, authentic, genuine - legit - and hard working. She is not only an expert in her field, she is a safe place... for you and for me. She is a safe place to take fears and insecurities, as well as aspirations and dreams. What a powerful combo she is, that Erica.
rosser goodman, director / writer / producer
It is in your moments of decision that your destiny is shaped.
Tony Robbins
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